basics of finance
Financial literacy for the creative and cultural industry
Topics:
Financial environment and significance
Cash flow
Value and return
Long-term and short-term planning
Working capital
Determining the price of the product/service
Do you want to learn how to survive financially?
About the course
- M1L01 Economic environment and meaning of entrepreneurial venture
- M1L02 Financial structure of an entrepreneurial venture
- M1L03 Cash flow
- M1L04 Financial health of an entrepreneurial venture
- M1L05 Time value of money
- M1L06 Smart investment
- M1L07 Value and return on capital
- M1L08 Long-term financial planning
- M1L09 Short-term financial planning
- M1L10 Working capital
- M1L11 Borrowing in entrepreneurship
- M1L12 Budgeting
- M1L13 Pricing strategies I: Price as a marketing tool
- M1L14 Pricing Strategies II: Business Model Canvas
- M1L15 Pricing strategies III: Choosing a pricing strategy
The goal of education is to empower members of the cultural and creative sector and increase their resilience in the modern market.
The Financial Literacy module deals with the topics of basic economic concepts, different types of business entities, different forms of taxation, and the last part is dedicated to pricing strategies and different techniques for determining the prices of your products or services.
Accompanying each lesson are abridged accompanying materials and resources for those who want to know more.
In creating the education, the latest active learning methodologies are used, which enable you to follow the education at your own pace and when it suits you best. The lessons logically follow each other and build a fund of knowledge on a certain topic.
The lecturers on this module are Dina Vasić Ph.D. and Snježana Kupres.
Snjezana Kupres
Experienced consultant and trainer with a proven track record in the service industry. Skilled in the areas of negotiation, sales, pricing strategy, business communication and personal development.
Snjezana is in charge of the Price Strategy, Business Model Canvas and Price as a Marketing Tool units in the project, which you can find in Module 1: Financial Literacy.
Dina Vasić, Ph.D.
Dina is a regular senior lecturer at the Department of Finance and Accounting of the Zagreb School of Economics and Management. He teaches and coordinates basic courses at the undergraduate level, Corporate Finance and Personal Finance. In the Recreate project, Dina leads lessons in both first modules through which you will learn the most important economic and financial terms.