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FREE MOOC

Digital marketing for creative industries

In this online course you will learn:

What you need to know to reach your target audience using digital tools

Apply digital marketing tools and strategies to your cultural project

Successfully present your company in the digital world

Promote the image of your brand and cultural business

Learn to manage various digital tools, most of them for free!

Do you want to learn digital marketing for your cultural business?

About the course

L01: Communication plan + 1 Quiz

L02: Audit + 1 Quiz

L03: Make your communication plan: objectives, audiences and messages + 1 Quiz

L04: Make your communication plan: Channels, scheduling and budget + 1 Quiz

L05: Make your communication plan: Evaluation tools and crisis plan Evaluation

L06: Social networks and personal branding + 1 Quiz

L07: Positioning in networks + 1 Quiz

L08: Other tools for external communication + 1 Quiz

L09: Tools for internal communication + 1 Quiz

L10: Protect your online environment